Joe ascended from unpaid intern in 1988, to consultant to many clients in the entertainment industry. His uncanny ability to provide leadership while allowing artists the freedom to create, has been instrumental in the success of, and eventual cross-over, of many artists who have made the leap from “performer” to “global brand”.

 

He led the brand-extension efforts and cross marketing deals that linked major corporations and the artist, to movies, television, DVDs, clothing, financial services and mobile content.

 

As the chief executive behind the implementation of JTC’s new 360-degree strategy for enhanced artist partnerships, Joe oversaw the expansion of the traditional record company role in the artist’s career. His expertise in all facets of artist relations and brand expansion allowed for successful, complete partnerships with artists in each facet of their careers - fan clubs and ticketing, endorsements and licensing, artist management, Television production and merchandising.